{"title":"Shop Beauty of Joseon – Authentic Korean Skincare","description":"\u003cp\u003eDiscover authentic Beauty of Joseon skincare at GroomCosmic. Shop carefully selected Korean skincare inspired by traditional Korean beauty rituals, with trusted products for a healthy, radiant-looking complexion.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-rice-b5-spf50-pa-50-ml","title":"Beauty Of Joseon Relief Sun Aqua Fresh Rice + B5 SPF50+ PA++++ (50 Ml)","description":"\u003ch2\u003eDescription \u003c\/h2\u003e\n\u003cp\u003eBeauty of Joseon Relief Sun Aqua Fresh Rice + B5 SPF50+ PA++++ is a lightweight Korean sunscreen designed to provide broad-spectrum sun protection while keeping the skin hydrated and comfortable throughout the day. Developed for individuals who prefer fresh, non-greasy textures, this sunscreen combines modern UV filters with nourishing ingredients that protect the skin without causing irritation.\u003c\/p\u003e\n\u003cp\u003eThe formula contains rice extract and Vitamin B5, also known as Panthenol, which help maintain moisture levels and strengthen the skin barrier. Rice extract has been used in traditional Korean skincare for centuries to improve skin radiance and support hydration, while Panthenol helps soothe irritation and protect sensitive skin.\u003c\/p\u003e\n\u003ch3\u003eBenefits \u003c\/h3\u003e\n\u003cp\u003eKey features and benefits include high SPF protection, lightweight texture, no white cast, skin barrier support, long-lasting hydration, and suitability for sensitive skin. This sunscreen is suitable for sensitive, combination, normal, and dehydrated skin types.\u003c\/p\u003e\n\u003ch3\u003eHow To Use \u003c\/h3\u003e\n\u003cp\u003eApply an appropriate amount as the final step of your morning skincare routine. Reapply every two to three hours during prolonged sun exposure.\u003c\/p\u003e","brand":"Groomcosmic","offers":[{"title":"Default Title","offer_id":46683519910085,"sku":null,"price":4350.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7279\/4565\/files\/KoreanBeautyOfJoseon.png?v=1786380786"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf50-pa-50-ml","title":"Beauty Of Joseon Relief Sun Rice + Probiotics SPF50 PA++++ (50 Ml)","description":"\u003ch2\u003eDescription \u003c\/h2\u003e\n\u003cp\u003eBeauty of Joseon Relief Sun Rice + Probiotics SPF50+ PA++++ has become one of the most popular Korean sunscreens worldwide because of its gentle formula, comfortable finish, and excellent daily sun protection. Designed to provide broad-spectrum defense against harmful UV rays, this sunscreen also nourishes and hydrates the skin.\u003c\/p\u003e\n\u003ch3\u003eFeature \u0026amp; Benefits \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSupports a balanced and comfortable skincare routine\u003c\/li\u003e\n\u003cli\u003eHelps skin feel smoother, fresher, and better cared for\u003c\/li\u003e\n\u003cli\u003eTexture is suitable for easy morning or evening application\u003c\/li\u003e\n\u003cli\u003eWorks well with gentle cleansing and daytime sunscreen habits\u003c\/li\u003e\n\u003cli\u003eA practical choice for hydration, glow, or targeted skin concerns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use \u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAt the last step of skin care routine, evenly spread a generous amount over areas vulnerable to sun exposure.\u003c\/span\u003e\u003c\/p\u003e","brand":"Groomcosmic","offers":[{"title":"Default Title","offer_id":46683529183429,"sku":null,"price":4250.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7279\/4565\/files\/KoreanBeautyOfJoseon_1.png?v=1786381057"},{"product_id":"beauty-of-joseon-radiance-cleansing-balm-80-ml","title":"Beauty Of Joseon - Radiance Cleansing Balm 80 Ml","description":"\u003ch2\u003eDescription \u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eBeauty of Joseon Radiance Cleansing Balm is a gentle cleansing balm that effectively removes makeup, sunscreen, excess oil, and daily impurities without stripping the skin. Inspired by traditional Korean skincare ingredients, this balm transforms from a solid texture into a silky oil that dissolves makeup and leaves the skin soft and refreshed.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow To Use \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e1. Scoop up a small amount and apply it onto the dry face.\u003cbr\u003e2. Massage it in a circular motion to break down the balm and dissolve build-up on the skin.\u003cbr\u003e3. Add a splash of lukewarm water to emulsify it into a silky texture.\u003cbr\u003e4. Rinse thoroughly and pat dry.\u003c\/span\u003e\u003c\/p\u003e","brand":"Groomcosmic","offers":[{"title":"Default Title","offer_id":46683534196933,"sku":null,"price":5400.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7279\/4565\/files\/KoreanBeautyOfJoseon_2.png?v=1786381288"},{"product_id":"beauty-of-joseon-green-plum-refreshing-cleanser-100-ml","title":"Beauty Of Joseon Green Plum Refreshing Cleanser - 100 Ml","description":"\u003ch2\u003eDescription \u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eBeauty of Joseon Green Plum Refreshing Cleanser is a low pH facial cleanser developed to gently remove impurities while maintaining the skin’s natural balance. Inspired by traditional Korean herbal ingredients, the cleanser combines green plum extract and mung bean extract to provide effective cleansing without causing dryness or irritation.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cspan\u003eHow To Use \u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWet face, apply a small amount, lather and massage for 30–60 seconds, rinse. Use morning and evening. Suitable as a standalone cleanser or as the second step of a double-cleanse after an oil cleanser. For Pakistan's hard water cities, this amino acid cleanser counteracts hard water's alkalinity and maintains proper skin pH — a significant benefit for daily skin health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Groomcosmic","offers":[{"title":"Default Title","offer_id":46683544846533,"sku":null,"price":5200.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7279\/4565\/files\/KoreanBeautyOfJoseon_3.png?v=1786381493"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide-30-ml","title":"Beauty Of Joseon Glow Serum Propolis + Niacinamide 30 Ml","description":"\u003ch2\u003eDescription \u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eBeauty of Joseon Glow Serum Propolis + Niacinamide is one of the brand’s most popular Korean serums, formulated to improve skin radiance, control excess oil, and support healthy skin. The combination of propolis extract and niacinamide helps provide hydration while improving the appearance of dull and uneven skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIngredients \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePropolis extract 60%\u003c\/strong\u003e\u003cbr\u003eThere is a record that women in the Joseon Dynasty used honey and grain powder as a wash-off mask pack to care for their skin. Propolis extract is an effective skincare ingredient for hydrating the skin and improving inflamed skin.\u003cbr\u003e\u003cstrong\u003eNiacinamide 2%\u003c\/strong\u003e\u003cbr\u003eAmong its various effects, niacinamide is especially helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin.\u003cbr\u003e\u003cstrong\u003eBHA 0.5%\u003c\/strong\u003e\u003cbr\u003eAs a fat-soluble exfoliant, it helps to remove sebum and wastes accumulated in the pores.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Groomcosmic","offers":[{"title":"Default Title","offer_id":46683564015813,"sku":null,"price":5400.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7279\/4565\/files\/KoreanBeautyOfJoseon_4.png?v=1786382191"},{"product_id":"beauty-of-joseon-jelloskin-massage-cream-for-face-and-body-200-ml","title":"Beauty Of Joseon Jelloskin Massage Cream For Face and Body - 200 Ml","description":"\u003ch2\u003eDescription \u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eBeauty of Joseon Jelloskin Massage Cream for Face and Body is a deeply hydrating massage cream designed to improve skin elasticity, support circulation, and provide long-lasting moisture. The unique jelly-like texture glides smoothly over the skin, making it suitable for facial massage, lymphatic massage, and body massage routines.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSuitable for dry, normal, sensitive, and dehydrated skin types.\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eBenefits \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRefines facial contours and soothes body and mind through massage.\u003c\/li\u003e\n\u003cli\u003eHydrates and strengthens the skin’s barrier.\u003c\/li\u003e\n\u003cli\u003eIdeal for both facial and full-body use.\u003c\/li\u003e\n\u003cli\u003eDeveloped in collaboration with byAva, using\u003cspan\u003e \u003c\/span\u003eBeauty of Joseon’s iconic Hanbang formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply a moderate amount onto desired areas. Gently massage using your hands or a gua sha tool\u003cspan\u003e \u003c\/span\u003efor enhanced results.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Groomcosmic","offers":[{"title":"Default Title","offer_id":46683582169285,"sku":null,"price":6499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7279\/4565\/files\/KoreanBeautyOfJoseon_5.png?v=1786382583"},{"product_id":"beauty-of-joseon-glow-replenishing-rice-milk-150-ml","title":"Beauty Of Joseon  Glow Replenishing Rice Milk - 150 Ml","description":"\u003ch2\u003eDescription \u003c\/h2\u003e\n\u003cp\u003eBeauty of Joseon Glow Replenishing Rice Milk is a nourishing Korean toner formulated with rice extract to provide deep hydration, improve skin radiance, and strengthen the skin barrier. Inspired by traditional Korean beauty rituals, this lightweight milky toner helps maintain moisture while leaving the skin soft and refreshed.\u003c\/p\u003e\n\u003ch3\u003eHow To Use \u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAfter cleansing your face, apply a moderate amount onto the skin and gently pat for better absorption.\u003c\/span\u003e\u003c\/p\u003e","brand":"Groomcosmic","offers":[{"title":"Default Title","offer_id":46683589738693,"sku":null,"price":6299.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7279\/4565\/files\/KoreanBeautyOfJoseon_6.png?v=1786382700"},{"product_id":"beauty-of-joseon-calming-serum-green-tea-panthenol-30-ml","title":"Beauty Of Joseon Calming Serum Green tea + Panthenol (30 Ml)","description":"\u003ch2\u003eDescription \u003c\/h2\u003e\n\u003cp\u003eBeauty of Joseon Calming Serum Green Tea + Panthenol is a soothing Korean serum developed to calm irritated skin, reduce redness, and support the skin barrier. Formulated with green tea extract and panthenol, this lightweight serum provides hydration while helping maintain skin comfort.\u003c\/p\u003e\n\u003ch3\u003eHow To Use \u003c\/h3\u003e\n\u003cp\u003eApply 2-3 drops of serum onto the skin and pat gently to help absorption.\u003c\/p\u003e","brand":"Groomcosmic","offers":[{"title":"Default Title","offer_id":46683603566789,"sku":null,"price":4700.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7279\/4565\/files\/KoreanBeautyOfJoseon_7.png?v=1786383025"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-snail-mucin-30-ml","title":"Beauty Of Joseon Revive Serum Ginseng + Snail Mucin - 30 Ml","description":"\u003ch2\u003eDescription \u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThis serum is made for skin that has lost its vitality. \u003c\/span\u003e\u003cspan\u003eIt contains ginseng which has been used as an important herbal ingredient for a long time, and 3% ‘snail secretion filtrate', which creates the best synergy for skin elasticity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBest for dry, normal and combination skin types, we recommend trying out the other serums from Beauty of Joseon, including the Glow Serum and Calming Serum.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow To Use \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eApply 2-3 drops to the skin and pat in gently to aid absorption.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWe recommend using daily, both in the morning and at night.\u003c\/span\u003e\u003c\/p\u003e","brand":"Groomcosmic","offers":[{"title":"Default Title","offer_id":46683615887557,"sku":null,"price":4999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7279\/4565\/files\/KoreanBeautyOfJoseon_8.png?v=1786383194"},{"product_id":"beauty-of-joseon-green-plum-refreshing-toner-aha-bha-150-ml","title":"Beauty Of Joseon Green Plum Refreshing Toner AHA + BHA (150 Ml)","description":"\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe natural rhythm of our skin involves a 28-day cycle of cell regeneration and exfoliation. If this process is hindered by dead skin cells clogging our pores, it can lead to inflammation and dull skin tone.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow To Use \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAfter cleansing in the morning and evening, moisten a cotton pad and gently wipe the skin from the inside to the outside. Or, you place a sufficient amount on the palm of your hand and dab lightly to absorb.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Groomcosmic","offers":[{"title":"Default Title","offer_id":46683621195973,"sku":null,"price":5499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7279\/4565\/files\/KoreanBeautyOfJoseon_9.png?v=1786383488"},{"product_id":"beauty-of-joseon-ginseng-essence-water-150-ml","title":"Beauty Of Joseon Ginseng Essence Water - 150 Ml","description":"\u003ch2\u003eDescription \u003c\/h2\u003e\n\u003cp\u003eBeauty of Joseon Ginseng Essence Water is a nourishing Korean essence toner formulated with ginseng water to provide deep hydration, improve skin vitality, and support healthy skin. Inspired by traditional Korean herbal medicine, this essence delivers long-lasting moisture while helping maintain the skin barrier.\u003c\/p\u003e\n\u003ch3\u003eHow To Use \u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAfter cleansing, apply a moderate amount evenly over the face and pat lightly for better absorption.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Groomcosmic","offers":[{"title":"Default Title","offer_id":46683660222661,"sku":null,"price":5900.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7279\/4565\/files\/KoreanBeautyOfJoseon_10.png?v=1786383849"},{"product_id":"beauty-of-joseon-apricot-blossom-peeling-gel-100-ml","title":"Beauty Of Joseon Apricot Blossom Peeling Gel - 100 Ml","description":"\u003ch2\u003eDescription \u003c\/h2\u003e\n\u003cp\u003eBeauty of Joseon Apricot Blossom Peeling Gel is a gentle physical exfoliator designed to remove dead skin cells and improve skin texture without causing irritation. Formulated with apricot blossom extract and natural cellulose, this peeling gel provides mild exfoliation while keeping the skin soft and comfortable.\u003c\/p\u003e\n\u003ch3\u003eHow To Use \u003c\/h3\u003e\n\u003cdiv class=\"product__block tabs-wrapper block-padding\"\u003e\n\u003cdiv class=\"product-tabs\"\u003e\n\u003cdiv class=\"tab-content tab-content-3 rte current\"\u003e\n\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eApply a proper amount on your dry face except areas near eyes. Massage gently for about 20 seconds.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Groomcosmic","offers":[{"title":"Default Title","offer_id":46683679260869,"sku":null,"price":4900.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7279\/4565\/files\/KoreanBeautyOfJoseon_11.png?v=1786384174"}],"url":"https:\/\/groomcosmic.pk\/collections\/shop-beauty-of-joseon-authentic-korean-skincare.oembed","provider":"Groomcosmic","version":"1.0","type":"link"}